Business innovation, product innovation, Strategic Pre-Planning, process innovation, visioning, branding, strategy, marketing, technology transfer, strategic marketing, product marketing, tactical marketing, intrapreneurship, entrepreneurship, business planning, planning, goal setting, brand, goals, strategic identity, integrated strategy, culture of innovation, marketing R&D, innovation toolkits
Business Description:
Market Engineering, Inc.
Value-Driven Strategy
Wealth creation through innovation and branding™
GaryL@Market-Engineering.com
FAVORITE CONTRACT: Justifying innovation. Creating a value-bridge between idea development and commercialization. Between science/engineering and product pipeline. Between lab and market.
INNOVATION drives business development and profitability. As the combination of invention and commercialization, innovation isn’t complete until customers and stakeholders are satisfied. Innovation within a business can be critical to bottom-line revenues.
BRAND EQUITY is the only truly durable source of corporate wealth. Products, markets, technologies, customers, and competitors all change. Only the bond of stakeholder trust survives through time. Effective branding delivers market loyalty.
MARKET ENGINEERING increases productivity and reduces risks in innovation and branding. Market Engineering is the only proven resource for collaborative decision systems – identity, operations, and culture – that accelerate innovation and branding of products, services, processes, facilities, events, strategies, business models, and commercial, internal, and non-profit, businesses
We serve by helping teams turn concepts into fully developed visions. We ask and facilitate answers to a proven range of questions that set requirements for businesses and products. Synthesis of results then enables better business decisions, brand equity, and consistent improvement in the time, risks, and costs required to reach business objectives.
OUR MISSION: Corporate performance. Individual confidence. We help businesses achieve and maintain leadership in their target markets. (Sustainable Market Leadership) And we help people and teams develop and firmly believe in their own power to lead and manage change. (Sustainable Change Leadership)
WE PROMISE wealth creation through effective innovation of businesses and productive businesses of innovation. In the process we grow innovation skills in people and positive innovation culture in teams.
Market Engineering®, Inc. operates business units for client services (Market Engineering Services), development and marketing of Strategic Pre-Planning™ innovation toolkits (Innovators’ Edge™), directories of private and public resources for innovation (InnoSearch™), annual conferences (Colorado Innovation Summit™), monthly newsletters (Colorado Innovation Newsletter™), and opinions via blog (Innopinions™).
“Dr. Lundquist’s unique product-marketing methods helped our people better understand their technologies from a customer perspective. Skeptical at first, most became eager and constructive participants once they understood the process. The methods were appropriate for every technology analyzed.” Robert Clark, Business Development, Texaco Development Corporation
EXAMPLE TECHNOLOGIES: Air quality, control systems, geologic modeling, GPS, health effects, mapping, mining systems, musculoskeletal disorders, network operations, oil exploration, production & refining, portfolio management, renewable energy, seismic modeling, sewage treatment, signal processing, space communications, technology transfer, virtual collaboration
“Our company experienced a 100% increase in sales volume in the year following our initial work with Dr Lundquist. Less tangible benefits include better corporate focus, more effective communication with clients, and a marketing plan framework we use on an ongoing basis. Dr. Lundquist helped make us a value-driven rather than a product-driven company.” Rolf D. Wenzel, Vice President, PowerProbe
Example Clients: Air Force, Amoco, Army, British Petroleum, Bureau of Mines, Chevron, DaVinci, EDCON, Green Mountain, ICCE Technologies, NASA, National Renewable Energy Lab, National Technology Transfer Center, Navy, NAVSYS, NIOSH Health Effects Lab, NIOSH Acumen, Paradigm Geophysical, Paragon Dynamics, PowerProbe, Reid-Crowther, TechStart, Texaco, VideoCom, Western Atlas,
First Three Keywords:
Business innovation, product innovation, Strategic Pre-Planning
